Lisa Petroni
Phone: 914-806-3297
Email: lisapetroni@gmail.com
Executive Integrated Producer
From global brands to family businesses and individuals, I execute television, digital and experiential projects.
Clients include | AARP, Ubrelvy, Astra Zeneca, Botox, Mars, Johnson’s, Aleve, Subway, Duncan Hines, Tropicana, KFC, Pepsi, Pizza Hut, Project Miracle
2017-Present
Freelance | Executive Integrated Producer
Productions include: Celebrities, broadcast, international, experiential, digital, rich media, documentary, social and budgets of all sizes.
BBDO, New York, NY
Executive VP, Integrated Content Producer : 9/14 – 3/17
• Supervise film shoots, editorial & music sessions; organizing production schedules, generating budgets and collaborating with creatives to maximize production values.
• Experience with extensive client contact while developing production strategies, as well as presenting concepts and finished work.
• Oversee the projects of other producers and executing management duties.
Cutting Room Films, New York, NY
Managing Director: 4/12 – 9/14
• Develop new business for the company to ensure the growth and progress of the company.
• Maintain and expand on effective Client relationships.
• Interview, hire and provide training and guidance to new employees.
BBDO, New York, NY
Vice President, Executive Producer: 8/07 - 4/12
• Oversee the development process of television commercials throughout entire production process.
• Work closely with agency and client teams to meet production goals, budgets and deadlines.
• Responsible for being proactive on larger scheduling and budgeting issues for Clients. This includes master views of annual budgets, scope control and long-term resource planning.
BBDO, New York NY
Producer: 8/00-8/07
• Coordinate all aspects of television commercials throughout entire production process.
• Maintain production estimates and budgets.
Grey Advertising, New York NY
Junior Producer: 3/99 - 8/00
• Coordinate all aspects of television commercials throughout entire production process.
• Maintain production estimates and budgets.
Grey Advertising, New York NY
Assistant Producer: 4/98 - 3/99
• Assist in editing sessions, production shoots, casting, and voice-overs.